Being recognized in the market is of vital importance in any business. Also, healthcare markets set a very high standard for products. This is why Creanova starts with a careful study and analysis of the application and environment where the products are used.
During this phase, the end users and ultimately the patient's needs are taken into account, to ensure the concepts will have the right mix of emotional design, functionality, innovation, feasibility and cost effectiveness. And, where desired, this can help to create or reinforce an already existing Visual Brand Language (‘Family Feeling').
Working with Creanova in the Design phase of its projects, clients experience a close sense of teamwork with Creanova's designers and engineers and their many innovative contributions.
Healthcare Market Research
Market research is a vital part of our product development process. According to specifics of every client and product, we implement extensive market, sector, industry, and design trends analysis, in order to develop the design approach in line with current market and design trends. We extend our market research far beyond the healthcare field to other fields in order to define the best compromise between healthcare market trends and general design trends.
Competitive Landscape Analysis
Competitive landscape overview and benchmarking analysis is an important tool to identify the unique selling points of your new healthcare device. It helps us develop not only a superior design concept but also winning functional properties and mechanical aspects.
Layout and Feasability Analysis
Detailed technical analysis of existing or planned device components, structure, mechanical elements in order to propose an innovative and ergonomic design solution which is aligned with specific needs of device functionality, maintenance, assembly, technical performance and project requirements.
We carefully and attentively study the set of regulatory requirements, established guidelines and specifications to develop the design according to all standards, which is an especially important aspect in the certification process of healthcare devices.
Human Centered Design
Human Centred Design is the backbone of our design approach. Every design concept is tailor made and developed with maximum attention to the end user – whether for patient or medical personnel needs. We strongly believe in Human Centred Design as one of the fundamentals of an outstanding end user experience.
Visual Brand Identity Development
Analysis of client and brand values, selling points, marketing, and sales strategy is made in order to work out a graphic proposal which can be applied to the visual identity of the brand. This includes such elements as shape, colors, user interface, visual language of the product and its communication. We prepare an extensive proposal that includes all physical product attributes (such as shape, colors, user interface, etc.) as well as all elements that are related with brand (such as logo, brand colors, website, graphic elements, etc.) and can be used in further corporate communications.
Medical Product Design Development
For more than 12 years we are specialized and experienced particularly in design of medical devices and we know the extensive set of specific aspects that are important for you. Based on our detailed analysis of various aspects, we create aesthetical, functional, ergonomic, and Human Centred Design concept that is aligned with client needs and preferences, according to current and future design trends for a medical and professional appearance. Already in the design development phase our specialists are working closely with the engineering team and take into account production needs, ensuring that the design concept is feasable and particularly detailed from the technical point of view. This also serves to ensure a smooth flow in the process from one phase, Design, to the next, i.e. Engineering.
We are fully aware about importance of unified visual language for the recognition of your brand, marketing and sales success. We not only carefully study existing product line to align the new design proposal with your current product portfolio and visual brand language. We also analyze the market, product and brand visual attributes to propose a personalized identity with specific features (shape, color and finishing) that characterize your existing and future product portfolio.
Medical User Interface Design
Medical devices have to be designed so that people can use them easily and reliably. UI, or intuitive, user-centered interface, not only increases the overall quality of healthcare, it is also part of set of crucial aspects in a life-and-death situation. Designing user interface, we analyze and propose the user interface layout solution, which is aligned with the most efficient work-flow of the software, including proposals for simplification of the process. We take into consideration not only device functionality, but also carefully analyze the end user needs. We take care of development of all needed elements such as the graphic solution, icons, background style and other elements needed for creating the final user interface of the software.
Medical Device Packaging Design
Packaging design requires a detailed knowledge of products, therefore to ensure a full design service package. Our team also provides design development for product packaging. Taking into account the product design and visual brand language, we develop your packaging as an integral part of your new product's communication.
Product Cost Analysis and Estimation
We calculate the possible expected costs of further development of the proposed design concept already in the design phase. We closely cooperate with our engineering and production team, to take into account the best possible materials and production technologies for your healthcare device, therefore we are able to provide the first provisional cost estimation that has already reached the end of the industrial design phase.